Topspin
Dan Barry Writes
From the NY Times in-house self study on its own writing:
"First, I think the Times should be striving for kinetic energy at every opportunity. It should be thinking about topspin in the writing: the power of words and images to propel the reader forward. We do not always do this, sometimes because of the realities of deadline, and sometimes because of laziness."
Barry's is here.
