Simple solution

My man Charles Fishman passed this along (and even if you don’t much cotton to business journalism, his bestseller The Wal-Mart Effect is a virtuoso example of explanatory narrative and Fast Company is a treat to read every month).

20 June, the last day of spring 2006

Tuesday

Well, gang, here’s a great answer to the question: How can newspapers fix what’s wrong? You gotta love Ben Bradlee:

Bradlee knows what to do about falling newspaper circ

One exchange:

LEHRER: Do you think that the newspapers, faced with this decline in circulation, should reexamine what they’re doing?

BRADLEE: They’re examining, reexamining it. Boy, that’s topic A. Every, every paper you go to, they’ve just had a meeting and they’re discussing what to do about falling circulation. And there’s one word is the answer.

LEHRER: What is it?

BRADLEE: Stories.

LEHRER: Stories?

BRADLEE: Good stories.

LEHRER: So, when you say stories, what stories are they not doing, kinds of stories that they’re not doing?

BRADLEE: Well, I mean, they’re just well written stories, some story that makes you, you know, say I’ll be damned, that’s a good story.

(endit)

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One thought on “Simple solution

  1. Nice. I’ve been digging that little exchange since I saw it yesterday.

    “I’ll be damned, that’s a good story.”

    A fine goal for all.

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